Dolphins Dive into Partnership with Leading International Grooming Brand Wahl
The NRL Dolphins have made a splash with their latest partnership by unveiling a stunning new mural at Suncorp Stadium, Brisbane. The 5.1-meter artwork marks the beginning of an exciting multi-year Premier Partnership with Wahl, the internationally renowned grooming brand celebrated for its precision tools and cutting-edge technology.
The mural was revealed today during a press conference attended by Dolphins CEO Terry Reader, Shaun Geddes Wahl Managing Director ANZ, and star players Mark Nicholls and Herbie Farnworth. This symbolic reveal represents the Dolphins’ growing legacy in the NRL and celebrates their alignment with Wahl’s ethos of precision, quality, and high performance.
The mural, featuring four players from the Dolphins' original leadership group - foundation club captain Jesse Bromwich, his brother Kenny Bromwich, Felise Kaufusi, and Mark Nicholls - pays homage to those who laid the groundwork for the team’s foundation. Situated on the northern plaza outside the Stadium at the Caxton Street end, it serves as a powerful symbol of transition and growth, spotlighting the emerging talent that continues to shape the Dolphins' legacy in the NRL.
The partnership will make Wahl the official grooming partner of the Dolphins, ensuring the team stays well-groomed and confident both on and off the field. Known for their extensive product range - including hair clippers, beard trimmers and shavers – Wahl’s products are sold in over 150 countries. This partnership marks Wahl’s first major sponsorship in Australian rugby league and their expansion into the sporting world, alongside world champion Olympic Swimmer Kyle Chalmers OAM.
The agreement includes prominent placement of the Wahl logo on the jersey sternum featured on both game day and training shirts. Additional benefits include strategic signage placements inside the Suncorp Stadium, engaging fan promotions, and grooming activations at Dolphins’ home games, providing Wahl with valuable opportunities to enhance brand awareness and connect with its target audience through impactful marketing initiatives.
Terry Reader, Dolphins CEO, expressed his excitement about the collaboration: “We are thrilled to announce another partnership with a global brand - and not just any brand, but the best in their business. Wahl’s reputation for precision, quality, and high performance aligns perfectly with the values we uphold in our team’s culture. Grooming is about preparation and precision, qualities that drive success both on and off the field.
“This partnership unites two teams committed to excellence, and we’re excited to embark on this journey together.”
Dolphins CEO Terry Reader
Shaun Geddes, Wahl Managing Director ANZ, shared his vision for the partnership: “We’re thrilled to collaborate with one of Australia’s most dynamic NRL teams. Wahl is a fourth-generation family business built on core values of quality, innovation and a commitment to excellence – values we see reflected in the Dolphins’ approach to building their team and community. Partnering with the Dolphins allows us to bring our passion to the sporting world. For players who dare to push the boundaries of bold and creative hairstyles, Wahl will help them truly stand out - on the field and beyond.”
